Salers, the Massif Central's oldest gentian aperitif, has been a cherished tradition since 1885. Inspired by the pristine Auvergne region, Salers' journey began with yellow gentian flowers collected near the village of Salers. Its exceptional flavors quickly captivated Auvergne and Limousin, and Salers soon found its way to Paris. Today, crafted with a commitment to sustainable practices, Salers stands as an enduring symbol of history and excellence, with gentian roots harvested by hand and processed with care within 24 hours of collection. Experience the essence of Auvergne in every sip of Salers.